This post is an attempt to capture the portuguese web landscape.
I’ve juggled with the data available at Alexa (dropping some sites along the way) to come up some groups that might give me some insight into what my fellow countrymen/countrywomen are doing online.
Because some entities are hosted under other domains (e.g. gmail.google.com) the data concerning the visits to the subdomain get concentrated on the domain. So big companies are ranked higher without any chance of knowing what assets are contributing to it. A portuguese example is the Expresso newspaper that is hosted by the ISP Clix. :\
Search Engines | Portals | Webmail | Internet Infrastructure
- Windows Live
- Sapo
- MSN
- Yahoo!
- Iol.pt
- Clix
- Universo Online
- AEIOU
- IG
- Terra
- Globo.com
- Portugal Mail
Another good name for this group would be “Homepages”. These are the starting point for looking up stuff on the Internet or just browse through the available services (webmail, recent news, and in some cases classifieds).
Social Networking Sites | Community Sites
- Hi5
- Blogger.com
- Orkut
- Netlog.com
- Myspace
- Wordpress.com
- Adult Friendfinder
- Imeem - Music/Video Discovery
- Dada.net
- Chupa-mos.com
After opening the browser and getting past the homepage it’s time to go to our all time favorite site. Depending on the person this might be a social networking site or one’s blog.
According to Alexa, Hi5 is the most visited site in Portugal. I think this makes perfect sense in that each “add me as a friend” and “someone wrote something on your profile page” emails all contribute to turn a regular email check into a hi5 visit (and probable browse).
Video Sharing Sites
YouTube ranks 4th in Alexa’s list and I bet most visits happens during work hours. In the mind of many portugueses (I reckon) the workplace is that place where you have to go and be at if you want to get your pay check. So… while you’re there you might as well make the most out of it.
And after you’re in, it’s hard not to checkout the “Related Videos” which happens to be a recursive feature.
Adult Video Sharing
Incredible! So far, I’ve only came across YouPorn.
This gives a new meaning to the concept of User Generated Content (UGC)! It’s the realization of a long dream for every teenage boy: “free porn” as in “no-credit-card-involved free”. The short term consequence: bye, bye, porn industry!
Humm… could this also mean the extinction of the father-son talk? And stepping away from sexuality, just how much is the Internet taking over the role of parents in teaching their kids?
Gaming Sites
A sugestion for a new definition of “Work”:
The thing people do while waiting for the next turn in an online game.
The definition would sound better if I actually had played any of the first few games. So far, I’ve stayed clean.
One thing that surprised was that the last two sites offer flash-based games, but without any built-in social features!
I believe these sites are on the top 100 mostly due to a younger crowd. Think about it! The games load fast and they are colorful, simple and addictive, so their bound to capture kids attention and keep it(!). And for the parents… “flash-based” means no installation and no virus to worry about. And finally! The lack of social features ensures a predator free haven for their kids to play in.
Well… at least this is what I think.
Information Sources
- Wikipedia
- Record - Soccer
- A Bola - Soccer
- O Jogo - Soccer
- Techzone - Tech stuff
- Zerozero.pt - Soccer
- RTP - Rádio Televisão Portuguesa - TV Network
- TV Cabo - TV Network
- Ptgamers.com - Games
- Jornaldenegocios.pt - Financial
- Instituto de Meteorologia - Weather
- GameSpot - Games
- Autohoje online - Cars
This list concerns vertical portals that reflect people’s interests.
A quick look shows us the leading interest: SOCCER! The fact is that portuguese people breath, eat and shit soccer (at least most of them… I must have been homesick the day they assigned soccer teams to each child in kindergarden :)).
Other than soccer, the other interests seem to be technology, gaming and cars. I argue that some of listed sites (Techzone, Autohoje) are timely visited by people gathering information about products.
Movie | TV Series | Software Download
- RapidShare
- Megaupload
- Btnext
- The Internet Movie Database - What movie should I download today?
- Mininova
- Isfree.tv
- Islifecorp.com.br
- Legendasdivx.com
- Easy Share
- Icrfast.com
Yesterday I went to the cinema with some friends. While we where driving there we got a SMS from another guy we invited to join us. His message said:
Get the movie of the Internet. That’s what I do.
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And according to this listing, he’s not the only one!
Online classifieds and Auctions | Vertical Search Engines
- Olx.pt
- standvirtual.com
- Miau.pt
- eBay
- Pai.pt
- Fnac.pt
- Clubenet.com - Hotel Booking Service
- Net Empregos - Job Listings
I kind of messed up this grouping… but hey, you’re getting it for free so don’t bitch about it.
Having “Net Empregos” on the top 100 can’t be any good.
Image Sharing
Hadn’t a clue that image sharing sites where so highly ranked. Actually, “sharing sites” seems to be all over.
Mobile Phone Related
- Wixawin.com - Luck Gaming? (how do you call this? :|)
- Tmn.pt - Mobile Phone Operator
- Vodafone.pt - Mobile Phone Operator
- Celldorado.com - Content Provider - Ringtones and stuff
I was very surprise to learn about Wixawin and celldorado! A big market getting bigger by the day!
Online Banking
This could be a boring category but the fact that it has entries is quite cool! Go Portugal!
Governmental Sites
lol… The first entry is the site of the Ministry of Education and contrarily to what it might seem it’s presence on this list is not a good sign! Things aren’t going very well due to recent reforms and the popularity of the site might just be the result of an horde of teachers trying to desperately understand what the government is deciding to do with their lifes.
Anyway, it could have been worse. At least there’s a site where they can desperate over.
The second site belongs to the “Ministry of Finances” and I think that one is doing a good job (they’ve learn their lessons about “scale”).
My Conclusions
After looking at all of these sites I think I’d sum up the portuguese Internet usage habits as:
- In the morning:
- checking for emails;
- reading the soccer news;
- turn MSN Messenger;
- play a bit of travian or ogame;
- Mid-morning:
- receive a link to some video on youtube (via IM);
- browse youtube for a bit;
- send the video via email to some friends;
- After lunch:
- coffee break;
- checking emails;
- browse the youtube videos we got in the emails;
- travian/ogame;
- Afternoon break:
- online banking to pay the bills;
- track a sale on miau.pt (it’s the portuguese eBay);
- Late Afternoon:
- check which movies have finished downloading;
- check for new TV Series episodes;
- interact social with friends social networking sites;
- go into anonymous mating mode trying to get a partner;
- on failure… turn to video sharing sites for confort.
And that’s that. Let the conversation begin!
I’m looking forward to get your feedback (that means you!). Do you agree with the groupings, have you learned about any new sites in this list? Which sites do you normally visit? Shoot away! ![]()

